Social media has made incredible inroads today. What started off as nothing more than blogging has become the preferred way to keep in contact with friends and family, make new friends and is even playing a serious role in business marketing these days. Can your business really benefit from social media marketing? The answer is a resounding "yes", but there's more involved than just setting up your accounts and waiting for the friend requests to roll in.
Identify the Best Options - Social media sites come in many different flavors today, from Facebook to Twitter, LinkedIn and Pintrest. There are tons of sites out there, but they're not all ideal for your needs. Your first step should be to determine which sites will offer the most value to your business. In most instances, these are the "Big 3" - Facebook, Twitter and LinkedIn. Others can be valuable, and are becoming more so as time passes, but those three sites should form the cornerstone of your social media marketing.
Identify the Best Options - Social media sites come in many different flavors today, from Facebook to Twitter, LinkedIn and Pintrest. There are tons of sites out there, but they're not all ideal for your needs. Your first step should be to determine which sites will offer the most value to your business. In most instances, these are the "Big 3" - Facebook, Twitter and LinkedIn. Others can be valuable, and are becoming more so as time passes, but those three sites should form the cornerstone of your social media marketing.
Tie Them to a Blog - While some businesses have found success using social media sites independently, it's far easier (and more beneficial) to tie your social media marketing efforts to a blog. In a way, your company's blog can act as a central hub for all of your SMM efforts. In addition, having an official company blog also gives your business a "personal" face that your customers or clients can relate to and really feel as though they're connecting with you.
Regular Use and Interaction - As mentioned, you can't just set up your accounts and expect people to flock to you in droves. You have to actively use those accounts, and you have to keep that use going. If you stop, you'll become invisible. Remember – it's not about your customers coming to you. You have to go to them. Today, that means tweeting and posting status updates. Of course, it's also important that you remember social media is not a one-way street. You have to use these tools properly. That means you have to actually interact with those who send you tweets or who comment on your Facebook updates. That interaction is the key to real, lasting success through social media.
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